Phoebe Advertorial
A letter from Rose · Co-founder of Bralow
Stowe, Vermont · October 2026
A letter from the founderTwenty-Nine Years of Keeping Women Warm. The Fleece Jacket Is the One I Would Give You First.
Thirty-seven of them on the shelf, all knit to the same rules. If you are only going to add one warm thing to your closet this autumn, I would make it a fleece jacket— and I will tell you exactly why.
My sister and I opened Bralow in 1998, on a street in Stowe where the snow starts early and does not think about leaving until April. We had one rule then, and it has not changed since: warm should never mean shapeless.
It is September, and the mornings have already turned — here, and in Ohio and Colorado and the parts of Georgia where nobody will admit to owning a coat. The first properly cold morning always arrives a few weeks before anyone is ready for it.
And here is the thing about this time of year. It is not cold. It is cold, then warm, then cold again, several times between breakfast and the evening news. A pullover is a decision you make once at seven in the morning and then live with. A jacket is one you can change your mind about all day long.
That is why, of everything in the collection, Phoebe is the one I would put in your hands first. There are six things I would tell you about her, in the order I would point them out.
A jacket adjusts. A pullover does not.
Zipped up on the porch, open at the kitchen table, off over the back of a chair by two o’clock and back on at dusk. You are not committing to one temperature for the whole day.
“It has not made it back to the closet once since it arrived. It lives on the hook by the back door.”
JW★★★★★“It has not made it back to the closet once since it arrived. It lives on the hook by the back door.”
Janet W., Columbus, OH Verified buyer
Soft fleece, from the first wear
Phoebe is cut from soft fleece that feels cozy against the skin and keeps you warm without making you feel weighed down.
“I shove the sleeves up to do the dishes every single evening and the cuffs still sit flat. That is unheard of.”
PH★★★★★“I shove the sleeves up to do the dishes every single evening and the cuffs still sit flat. That is unheard of.”
Patricia H., Boise, ID Verified buyer
A hood for the days that need one
Chilly morning walk, windy school pickup, a quick run to the car. The hood adds an extra layer of warmth when you want it and disappears when you don’t.
“Warm without being stifling. I wore it indoors all day and never once had to take it off because I was too hot.”
EM★★★★★“Warm without being stifling. I wore it indoors all day and never once had to take it off because I was too hot.”
Eileen M., Asheville, NC Verified buyer
A fit that flatters
A modern silhouette with a minimalist look, designed to flatter your figure. Easy enough for lounging at home, polished enough for coffee with a friend.
“Two winters in and every button is exactly where it started. I have not needed the spare.”
LT★★★★★“Two winters in and every button is exactly where it started. I have not needed the spare.”
Lorraine T., Scranton, PA Verified buyer
Four colours, sizes S through 3XL
Blue, Green, Pink and Brown. Check the size chart before you order, and if you are between sizes, our team is happy to help you choose.
“No stretched-out shoulders, no droop at the hem. It looks the same in March as it did in October.”
DS★★★★★“No stretched-out shoulders, no droop at the hem. It looks the same in March as it did in October.”
Donna S., Bangor, ME Verified buyer
Zero risk to try
Free delivery with USPS and 30-day returns on unworn items with tags attached. Wear it around the house first. If it is not for you, send it back.
“I ordered the 4XL expecting the usual sack. It is cut like the small one, just bigger. I ordered a second.”
RG★★★★★“I ordered the 4XL expecting the usual sack. It is cut like the small one, just bigger. I ordered a second.”
Rhonda G., Tulsa, OK Verified buyer
Our jackets, against the ones you have been buying
You can find a jacket for sixty dollars almost anywhere, and most women I know have two of them. I have bought a great many myself over the years, to see what we were up against. Here is the difference, laid out plainly.
- Thin, scratchy fleece that never feels cozy
- No hood, so you stay cold on windy days
- A boxy cut that hides your shape
- Limited colours, and sizes that stop too soon
- Hard-to-reach customer service
- Returns that cost you money and effort
- Soft fleece that keeps you warm and comfortable
- Hooded, for extra warmth on chilly days
- Flattering, minimalist fit
- Four colours, sizes S through 3XL
- Zip front, so you can adjust it all day
- Free U.S. delivery and 30-day returns
A jacket is the only warm thing you can change your mind about halfway through the day. That is the whole reason it is the one I would give you first.
Why Phoebe is 60% off this month
This fall we put Phoebe in our Fall Sale: $59.95 instead of $135.00.
It is a limited run. We only have a few left in some sizes and colours, and when your size sells out, that is the end of that one. If you can still click Add to Cart, it is still available.
Order today and you get free U.S. delivery with USPS, plus 30 days to return it if it is not right.
Fall Sale · While stock lasts
Bundle discounts apply automatically at checkout, no code needed. Buy 2 and save 10%, buy 3 and save 15%, buy 4 or more and save 20%. At four Phoebe jackets, that is $47.96 each instead of $59.95.
CR★★★★★“Two jackets on my porch in three days, wrapped in tissue with a note written by hand. I have never had a parcel from anywhere arrive looking like that.”
Carol R., Sarasota, FL Verified buyer
The jacket are the ones I am asked about most, and the ones I wear most. I would far rather they went to women who will live in them than sit folded on a shelf at the back of my shop.
Rose · Co-founder, BralowThe reviews say the same things I do, over and over. 4.8 stars across more than 1,450 women. If you are going to add one warm thing to your closet before the clocks change, this is where I would start — while the sizes are still there.
— Rose
The phoebe FLEECE JACKET
- Plush teddy fleece with a sherpa-lined hood that keeps the warmth close
- Full-length zip and ribbed cuffs that seal out the wind, plus two deep pockets for cold hands
- Free shipping & 30 day money back guarantee
Stack and save: buy 2 save 10%, buy more and save up to 20% extra.
See if Phoebe is still available in your size